Noticias
MICA appoints Canada as first guest of honor
May 21, 2018Following the meeting in November 2017 between the Secretary of Culture, María Cristina García Cepeda and Canadian counterpart, Mélanie Joly, head of Canada Heritage, it was agreed to establish a new working group on culture and creativity, as part of the Mexico - Canada Alliance, to promote cultural cooperation and strengthen the contribution of cultural industries to social and economic development between the two nations.
As a result, the Department of Culture, together with the Mexican Institute of Cinematography, is pleased to appoint Canada as the first guest country of the 3rd edition of the Film and Audiovisual Market and Industry (MICA), which will be held from June 5-9 at the Cineteca Nacional in Mexico City.
For the third time, MICA will open a space for the interaction, exhibition, commercialization and professionalization of Mexican and Latin American filmmakers interested in the audiovisual industry.
MICA promotes the production, distribution, exhibition and commercialization of movies both in the country and abroad, as well as the organization of promotional events that support the training and professionalization of the members of the Mexican audiovisual industry.
Through Canada Heritage, leading representatives of the Canadian audiovisual industry will participate in market and professionalization activities, with the aim of presenting the Mexican industry with an overview of possibilities for collaboration in audiovisual productions, as well as providing a platform for sharing professional experiences between both countries.
In addition, the Canadian Film Lounge, a space dedicated to the exhibition of movies from the guest country, will be set up at the gallery of the Cineteca Nacional, with information from the Canadian institutions present at MICA.
The public, as well as professionals and students, will have the opportunity to visit the Canada Pavilion to learn about the Canadian audiovisual industry and the many opportunities for collaboration between both countries.
About MICA
MICA is an initiative that emerged in 2016 between the Mexican Institute of Cinematography (IMCINE, for its acronym in Spanish) and Cinema 23 - Fénix Awards, with the main objective of promoting the audiovisual industry in Mexico and Latin America. In its second edition, it was supported by the Berlinale and the European Film Market (EFM).
From the beginning, MICA has distinguished itself by presenting recognized national and international guests as part of its program of activities. Several personalities have participated in MICA, such as: Diego Luna, Alfredo Castro, Carlos Reygadas, Adhemar Oliveira, Liz Rosenthal, Tatiana Huezo, Lorenzo Hagerman, Luis Ospina, Andrés de Tella, Eryk Rocha, José Luis Torres Leyva, Mariela Besuievsky, Manolo Caro, Gaz Alazraki, Nacho Viale, Christopher Nelson, Gabriel Ripstein, Linda Beath, Kristoffer Nylhom, Tina Wagner Sorensen, among others.
Also, an important delegation of international sales representatives has arrived, such as: Latido Films, Figa Films, Pluto Film, Mundial, IM Global, Film Republic, Wide Management, LeEco, HBO, Netflix, House of Film, Ivanhoe Pictures and Tornasol Films, as well as national buyers such as Ambulante, Cinemex, Cinépolis Klic, Mantarraya and Artegios.
MICA registered in the 2016 edition an attendance of around 1,000 people; the 2017 edition registered 2,000 participants.
The sections that make up MICA are designed to meet the current needs of Mexican and Latin American film and audiovisual projects, through the participation of distinguished national and international experts who will share their experiences with guests at keynote lectures, movie exhibitions, panels and workshops.
MICA Meetings is a space for fiction productions, documentaries and audiovisual projects to find financing, co-production and sales options. Participants include a selection of producers from Mexico and Latin America. To promote them, MICA will invite a national and international delegation of producers, financiers and high level sales agents, who are looking for a first vision of the best projects in the production chain of the region.
MICA Mercado seeks to promote commercial exchange for Mexican and Latin American audiovisual content productions through one-on-one meetings between distributors and national and international sales agents with Latin American audiovisual project creators. MICA 2017 presented 20 feature film projects in development, 10 projects in post-production and 10 developing series to more than 20 national and international guests.
MICA Profesional is aimed at increasing the professionalization of the national film industry, promoting interaction and networking among professionals.
MICA Corto is a space for analysis, development and reflection for Mexican projects of short fiction, documentary and animation films. It is a space to contribute to the professional training of young filmmakers mainly from the states.
MICA Público is a space for reflection on current issues related to audiovisual work, which seeks to bring the film public closer to the professionals of the Latin American industry.
All the activities of MICA PUBLIC AND PROFESSIONAL are free and open to the public, which can be accessed by pre-registering on the website www.imcine.gob.mx/mica
We invite you to join the conversation at:
www.imcine.gob.mx/mica
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Mexico,Distrito Federal
